Pain management focus H-Wave offers a non-invasive, drug-free device for speeding recovery and managing chronic, acute, or post-operative pain, presenting a potential upsell to clinics and hospitals seeking alternatives to opioids and traditional analgesics.

Root-cause solution Position H-Wave as a rehabilitation-oriented technology that targets underlying issues rather than masking symptoms, appealing to physical therapy centers, sports medicine facilities, and post-surgical care programs seeking durable patient outcomes.

Mid-market potential With 51-200 employees and revenue in the mid-range, target mid-sized clinics and regional distributors that service outpatient recovery, chiropractic, and physiotherapy networks to expand installed base and service contracts.

Digital and ops edge Leverage existing tech stack familiarity (Microsoft Azure, Cloudflare, LiveChat, Paylocity) to offer integrated purchasing, licensing, and patient follow-up workflows, reducing sales cycles and enabling easier onboarding for new customers.

Competitive positioning Differentiate from rivals by emphasizing non-fatiguing stimulation and long-term functional benefits, while targeting peers like Dynatronics and RS Medical with bundled solutions that combine devices, training, and clinical protocols.