Strategic Acquisition Hagie Manufacturing is now majority-owned by John Deere, providing enhanced brand credibility and access to Deere's extensive distribution network, which can facilitate sales of upgraded and integrated sprayer solutions to existing Deere customers.

Innovative Product Line The recent launch of the STS16 sprayer featuring Deere's See & Spray technology indicates a focus on advanced, precision agriculture equipment, presenting opportunities to upsell high-tech applications to farming operations seeking efficiency improvements.

Market Focus Operating within the machinery manufacturing sector for crop protection and nutrient application, Hagie appeals to mid-sized farms and agricultural service providers looking to upgrade their equipment with durable, high-clearance sprayers that accommodate various crop types and soil conditions.

Revenue Potential With annual revenues estimated between $10 million and $50 million and a workforce of up to 500 employees, Hagie offers targeted opportunities for enterprise-level or regional sales efforts aimed at farming operations and dealer networks focused on innovative machinery.

Technology Adoption Hagie’s integration of advanced tech tools like PTC Windchill and Shopify demonstrates a customer-centric approach, signaling potential for value-added services and upgrades that enhance user experience and operational efficiency in the agricultural machinery sector.