Insights

Brand Refresh Haines recently relaunched its platform and simplified branding, signaling a readiness to accelerate market visibility and client outreach. This presents an opportunity to position enhanced recruitment branding services, marketing collateral development, and targeted campaigns to attract new clients seeking modern, visible agency partners.

End-to-End Recruiting Partnership with IMANZ to support end-to-end recruitment indicates demand for comprehensive talent solutions. Sales opportunities exist for expanded search, candidate screening, role shaping, and offer management services, especially for professional and regulatory-aligned hires.

Mid-Sized Target With 11-50 employees and revenue in the 10M-25M range, Haines sits in a mid-market segment where scalable staffing and tech-enabled recruiting processes are valued. This suggests upsell potential for managed services, flexible staffing, and technology-led hiring platforms tailored to mid-market needs.

Tech Stack Edge Adoption of modern tech like Microsoft Azure, HTTP/3, Cloudflare, and analytics implies openness to premium recruitment technologies, data-driven sourcing, and candidate journey optimization. Opportunities exist to offer ATS/CRM integrations, analytics dashboards, and site performance enhancements to boost recruiting efficiency.

New Partnerships Strategic collaboration with IMANZ points to a track record of forming alliances to expand capability. This creates avenues to propose co-branded programs, industry-specific recruitment solutions, and shared marketing efforts to penetrate new sectors and win larger client engagements.

Similar companies to Haines

Haines Tech Stack

Haines uses 8 technology products and services including jsDelivr, Cloudflare, Microsoft 365, and more. Explore Haines's tech stack below.

  • jsDelivr
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • Font Awesome
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • Microsoft Azure
    Platform As A Service
  • HTTP/3
    Web & Portal Technology
  • Google Analytics
    Web Analytics

Haines's Email Address Formats

Haines uses at least 2 format(s):
Haines Email FormatsExamplePercentage
First.Last@hainesattract.co.nzJohn.Doe@hainesattract.co.nz
98%
First@hainesattract.co.nzJohn@hainesattract.co.nz
2%
First.Last@haines.co.nzJohn.Doe@haines.co.nz
67%
First@haines.co.nzJohn@haines.co.nz
33%

Frequently Asked Questions

What is Haines's official website and social media links?

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Haines's official website is haines.co.nz and has social profiles on LinkedIn.

How much revenue does Haines generate?

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As of July 2026, Haines's annual revenue is estimated to be $10M - $25M.

What is Haines's NAICS code?

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Haines's NAICS code is 5613 - Employment Services.

How many employees does Haines have currently?

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As of July 2026, Haines has approximately 28 employees across 3 continents, including OceaniaNorth AmericaEurope. Key team members include Client Strategy Director: B. T.Marketing Director: J. D. G.Associate Creative Director: R.. Explore Haines's employee directory with LeadIQ.

What industry does Haines belong to?

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Haines operates in the Staffing and Recruiting industry.

What technology does Haines use?

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Haines's tech stack includes jsDelivrCloudflareMicrosoft 365Font AwesomeJSON-LDMicrosoft AzureHTTP/3Google Analytics.

What is Haines's email format?

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Haines's email format typically follows the pattern of First.Last@hainesattract.co.nz. Find more Haines email formats with LeadIQ.

When was Haines founded?

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Haines was founded in 1891.
Haines logo

Haines

Staffing and RecruitingWellington, New Zealand11-50 Employees

Haines is a mid-sized staffing and recruitment firm based in Wellington, New Zealand. The company traces its roots to 1891, when Charles Haines founded what is considered New Zealand's first advertising agency, a legacy it carries today. It emphasizes that placing the right people is central to shaping culture and enabling teams to grow and compete. 

In 2026, Haines refreshed its platform and rebranded, returning to the Haines name from HainesAttract. It has announced a partnership with IMANZ to provide end-to-end recruitment support for member organizations, illustrating a broadened service scope within New Zealand's staffing market.

Section iconCompany Overview

NAICS Code
5613 - Employment Services
Founded
1891
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Haines's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Haines's revenue is estimated to be in the range of $10M - $25M

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