Global expansion Hakuhodo is actively expanding in emerging Asian markets with 17 offices worldwide and plans to strengthen its regional presence, presenting cross-border partnership opportunities and needs for localized, culturally resonant campaigns.

Agentic commerce The launch of Agentic Commerce ONE signals a strategic move into AI-assisted consumer journeys, offering potential sales to clients seeking advanced automation, personalization, and seamless end-to-end purchasing experiences.

Awards and credibility Recent Cannes Lions wins and PR Awards achievements elevate Hakuhodo’s credibility, enabling up-sell opportunities with brands seeking proven creative leadership, award-winning campaigns, and strong creative partnerships.

Strategic acquisition The reported acquisition of Auburnsolutions indicates an expansion of digital capabilities, creating opportunities to offer integrated digital marketing, analytics, and performance optimization services to existing and new clients.

Client portfolio momentum New master licensing deal with BBC Studios for Bluey in Japan demonstrates appetite for licensed entertainment and IP-driven campaigns, suggesting opportunities to partner with content licensors, publishers, and entertainment brands for co-branded campaigns and merchandise.