Merged footprint The firm merged to form Osborne, Francis & Pettis, PLLC, expanding to five Florida offices and 17 attorneys. Sales opportunity: target cross-sell of services across multiple Florida markets and leverage the expanded presence to offer integrated legal services to regional clients.

Growth momentum Recent leadership promotions and a broadened practice with Eugene Pettis and select team joining Osborne & Francis indicate growth momentum. Sales angle: position complementary services such as motions practice, litigation support, or consulting to capitalize on their expansion and attract new clients.

Technology stack Utilizes Salesforce Lightning, Looker, monday.com, MongoDB, Cookiebot and other modern tools. Sales strategy: offer advanced legal technology enhancements, data analytics for case management, and secure collaboration solutions to improve efficiency and client transparency.

Revenue range Current revenue is in the $1M–$10M band with 11–50 employees. Sales approach: propose scalable services for mid-market law firms, such as practice management optimization, cybersecurity, or marketing analytics tailored to firms in this size and growth stage.

Market positioning Competitive landscape includes mid-sized Florida-focused firms with significant growth potential. Sales tactic: emphasize differentiators like regional footprint, combined litigation strength, and integrated tech-driven services to win new clients and strategic partnerships.