Hall & Partners The Modellers Employee Directory

Market ResearchUtah, United States2-10 Employees

The Modellers, based in Midvale, Utah, functions as Hall & Partners' predictive analytics arm within the market research sector. The team combines multiple data streams to produce predictive insights that reveal hidden value in data, even when large datasets do not clearly link marketing activity to business performance. It supports segmentation and targeting, shapes brand propositions, and helps generate new product concepts, before refining marketing strategies and messaging to improve impact and ROI.

Across a broad set of data sources, The Modellers apply analytical approaches to create a strategic market simulation environment for testing and learning. They are known for forecasting consumer behavior and for applying conjoint and discrete-choice methods to optimize products and lines. As part of Hall & Partners, the largest research consultancy within the Omnicom Group, the firm brings more than 25 years of experience partnering with major brands to turn data and research into actionable insight.

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