Hallmark Labs, LLC Email Format

Consumer ServicesCalifornia, United States51-200 Employees

Hallmark Labs, LLC functions as the technology hub for Hallmark Cards Inc., based in Santa Monica, California. It powers digital products such as Hallmark eCards and the streaming service Hallmark Movies Now, among other initiatives. The organization aims to extend the Hallmark brand into digital expression across formats.

Its work targets consumers seeking branded digital communication and media experiences, providing the technology backbone for these offerings. In the consumer services landscape, Hallmark Labs sits at the intersection of traditional card-making and modern digital products, aligning Hallmark's brand with diverse digital channels.

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