Global expansion Hallmarq is expanding its footprint with a new Chicago manufacturing facility opened in 2023 and partnerships to build a global multimodality imaging group, signaling ongoing international growth and potential cross-border sales opportunities for imaging equipment, service contracts, and training.

Horse and small animal emphasis The company focuses on standing equine MRI/CT and small animal MRI, offering advanced diagnostic imaging to veterinarians worldwide. This dual-market focus presents cross-selling opportunities for multi-modality systems and bundled service plans to clinics serving both horse and companion animal practices.

Strategic partnerships Recent collaborations with OR Technology and Wisconsinanimalneuro, plus industry engagements at BEVA Congress, indicate a channel and technology partnership strategy. This suggests opportunities to co-sell, integrate complementary hardware/software, and access a broader customer base through partner ecosystems.

Customer-centric programs Q-Care and dedicated customer support underpin adoption of advanced imaging systems. There is potential to offer expanded training, remote support subscriptions, and performance-based service models to improve uptime and attract clinics seeking reliable, ongoing support.

Marketing and awareness Award-winning campaigns and initiatives like Talk Lameness demonstrate a focus on education and visibility. Sales opportunities exist in leveraging their marketing assets to position new installations, run case-study driven campaigns, and attract clinics aiming to differentiate with cutting-edge imaging.