Legacy and merger Longstanding partisan public opinion firm merged with EMC Research in 2016, signaling continuity in political research capabilities and potential cross-sell of data analytics, polling methodologies, and campaign intelligence services to a broader client base.

Political focus Specializes in decision-making services for Democratic campaigns and progressive organizations, presenting opportunities to offer targeted voter insight, issue framing, and message testing for similar political clients and nonprofits seeking strategic communication support.

SME in market Small to mid-sized firm with lean team footprint, suggesting high value for scalable, cost-efficient research services, automation, and partnerships that can expand capacity without significant headcount growth.

Tech footprint Utilizes a mix of common tools (HubSpot, QGIS, Ubuntu, SEO plugins, analytics trackers) that indicate openness to data visualization, CRM-driven outreach, and geospatial analysis; potential to upsell advanced analytics, data integration, and digital campaign tooling.

Growth readiness Revenue in the low to mid single digits of a high-competition market, with room to introduce expanded services such as digital advertising analytics, field data management, and blended polling methodologies to attract larger campaigns and federated progressive organizations.