Established Manufacturing Strength Handy has a long-standing presence in the motor vehicle and shop equipment manufacturing industry since 1964, indicating reliable production capabilities and a loyal customer base that values American-made quality.

Niche Market Focus Specializing in tough, durable lifts and shop accessories for motorcycles, UTVs, ATVs, and lawn equipment positions Handy as a go-to provider for professional and DIY automotive service providers seeking rugged, dependable tools.

Growth Potential With annual revenues estimated between 1 million and 10 million dollars and a lean employee count, there is room for expanding product lines or increasing market penetration through targeted outreach and strategic partnerships.

E-commerce Presence Leveraging its Wix-based website and integrated analytics tools, Handy can enhance online sales channels, improve customer engagement, and identify high-value opportunities within its existing digital platform.

Alignment with Industry Trends The focus on durable, USA-made equipment aligns with current market trends favoring quality craftsmanship and local manufacturing, offering opportunities to promote premium products to safety-conscious and quality-driven customers.