Global Market Engagement Hankook Tire actively participates in international motorsport events such as the FIA World Rally Championship and the WRC Japan, showcasing its commitment to high-performance products and expanding brand visibility on a global scale. This offers potential sales opportunities through partnership or supplying advanced tyres for motorsport and performance markets.

Sustainability Leadership Having received the Tyre Industry Environmental and Sustainable Solution of the Year award from NTDA, Hankook demonstrates a strong focus on sustainable solutions, opening avenues for environmentally-conscious clients seeking eco-friendly tyre options and sustainable supply chain partnerships.

Innovation & Technology With an ongoing focus on technological advancement and product quality, Hankook’s investment in up-to-date solutions positions it well to serve customers requiring cutting-edge, safety-oriented tyre technologies, particularly in premium and performance segments.

Market Presence & Partnerships Collaborations like the partnership with Nexon for content promotion and active showroom participation indicate opportunities for leveraging brand partnerships and co-marketing initiatives to reach wider customer bases in automotive and aftermarket segments.

Growth & Expansion Potential Despite a moderate revenue range of 25 to 50 million dollars and a large workforce, there is potential to scale sales by targeting aftermarket retailers, OEMs, and fleets seeking reliable, innovative, and sustainable tyre solutions aligned with Hankook’s strategic focus.