Fortune in Reels Target Hannay Reels as a mid-market manufacturer with a diversified hose and cable reel portfolio serving fire/rescue, petroleum, construction, offshore, and utilities to cross-sell premium maintenance-friendly reels and high-durability solutions across multiple industry verticals.

Expanding Footprint Leverage frequent trade show participation (FDIC, CONEXPO, WWETT) to position as a preferred supplier for emergency services and industrial contractors, offering bundled reels, customization capabilities, and rapid lead-to-quote workflows.

Tech & Tracking Highlight the company’s modern tech stack and data-enabled services to propose digital customer experiences, online configurators, and post-sale monitoring of reel performance, appealing to procurement teams seeking reliability and serviceability.

Growth & Scale With revenue in the mid-range and an emphasis on handcrafted, durable reels, target expansion into higher-volume projects and end markets with large asset fleets, offering volume pricing, after-sales service contracts, and long-term maintenance programs.

People & Partnerships Promote strategic partnerships around key personnel (inside sales leadership promotion) to build trusted relationships with buyers in industrial, fire/EMS, and utility sectors, presenting Hannay Reels as a collaborative supplier for large projects and ongoing equipment needs.