Mid‑market Wellness TargetHansel Union Consulting as a mid-sized wellness and fitness services firm with revenue in the 10-25M range and a lean employee base; position solutions that scale with growing client needs and project complexity.

Tech Stack Leverage Leverage their existing cloud and analytics footprint (Google Cloud, Google Analytics, RankMath SEO) to offer integrated data-driven marketing, client engagement, and performance analytics enhancements.

Growth Signals Despite modest size, the company operates in a marketplace where larger professional services peers exist; identify opportunities around process optimization, digital transformation, and scalable consulting offerings to capture efficiency gains.

Market Positioning Position as a wellness and fitness services consultant seeking to expand capabilities or enter new markets; propose strategic partnerships or white‑label services that align with their service line expansion.

Sales Enablement Given revenue visibility and a global web presence, offer sales enablement, CRM optimization, and marketing automation services to improve client acquisition and retention for a consultancy aiming for higher client lifetime value.