Platform upgrade Hapana has recently launched a fully rebuilt platform in May 2026, signaling a rejuvenated product with advanced capabilities that can be positioned to upgrade existing fitness brands seeking improved ops, lead management, and multi-location scaling.

Loyalty expansion Recent integration with Perkville and launch of automated loyalty and referral programs create a compelling cross-sell opportunity to add customer retention tools alongside Hapana’s platform for studios and franchises.

Funding momentum A $7.25M funding round in early 2026 and ongoing investment signals financial strength and growth plans, enabling expanded sales conversations with mid-market fitness networks and multi-location brands.

Franchise-ready features Product updates like Shared Credits and multi-location views indicate a focus on franchise and multi-unit operators, presenting a strong angle for selling to studio chains, gym groups, and regional franchises.

Strategic partnerships Active engagement with Ezypay and participation in industry events (BFT conference) highlight a channel and ecosystem approach that can be leveraged for co-sell opportunities and broader market reach.