CFO Leadership Upcoming executive change with a new CFO appointed in October 2025 signals a potential shift in financial strategy, budgeting discipline, and prioritization of IT investments. This presents an opening for enterprise software, cloud, and analytics solutions aligned with cost optimization and governance initiatives.

Cloud and Collaboration Current tech stack includes Cloudflare DNS, Google Workspace, Salesforce Visualforce, React, and Python, indicating a modernization posture with collaboration, security, and CRM integration needs. Opportunities exist for advanced cloud data security, CRM optimization, and custom app development.

Guest Experience A history of initiatives to enhance guest experiences, including survey solutions, ReviewPro partnerships, and environmental tips, suggests willingness to invest in guest analytics, feedback platforms, and hospitality tech that drives satisfaction and operational efficiency.

SMB Focus Size of 11-50 employees and revenue range indicate a small to mid-market profile with agility but budget-conscious purchasing. Tailored, cost-effective IT services, managed cloud, and scalable software subscriptions are attractive options.

Strategic Expansion Frequent product and service expansions over the years (Honesty Shop, environmental initiatives, resort survey rollout) point to a growth-oriented strategy. Propose modular solutions that can scale with adoption across multiple resorts and regions.