Happego: Putting Smartphones to Good Use.

Wellness and Fitness ServicesTennessee, United States2-10 Employees

Happego is a wellness and fitness services company based in Knoxville, Tennessee, focused on mental training and motivation. Its product is a software tool designed to subtly present science-backed cues on users’ screens to enhance well-being and pro-social attitudes and behaviors without interrupting normal device use. The approach draws on long-standing research in evaluative conditioning and related disciplines, aiming to influence automatic associations and habits through repeated cue exposure that is tailored to a chosen goal and measured against behavioral data. Target customers appear to be individuals or groups seeking to improve attitudes and behaviors, with the platform offering a way to prime motivations and track impact. The company positions itself within the mental wellness space by integrating neuroscience-informed techniques into digital experiences, and it is located in the Knoxville region with a small team. A recent development noted is the continuing validation of its method across multiple disciplines and its use of established research to inform its neuroscience-based priming approach.

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