Insights

Expanding Market Reach Happiest Baby has successfully built a strong presence in the parent tech market with its flagship product SNOO and is actively working to dominate the multi-billion-dollar smart parenting device sector, presenting significant sales opportunities for related accessories, complementary IoT products, and expanding into new geographic regions.

Innovative Product Line The company's focus on high-tech, science-driven solutions such as AI, machine learning, and robotics to improve infant sleep and safety creates potential for new product development, including advanced connectivity features, subscription-based services, and data-driven health insights that can be marketed to modern parents and healthcare providers.

Partnership & Research Collaborations Collaborations with academic institutions like the University of Colorado and partnerships with organizations addressing parental wellness and postpartum depression highlight opportunities for sales in healthcare settings, parental support programs, and institutional research initiatives seeking technologically advanced infant care solutions.

Growth & Funding Potential With recent funding at $23 million and plans for an IPO, Happiest Baby is positioned for aggressive expansion and product innovation, offering potential upsell opportunities to investors, strategic partners, and enterprise clients interested in integrating IoT and AI solutions into broader health and wellness ecosystems.

Customer Engagement & Feedback Despite positive reviews and industry awards, recent concerns over hidden subscription fees suggest opportunities for sales support in customer education, feature bundling, and new monetization strategies to enhance user satisfaction and drive recurring revenue streams.

Similar companies to Happiest Baby (the maker of SNOO)

Happiest Baby (the maker of SNOO) Tech Stack

Happiest Baby (the maker of SNOO) uses 8 technology products and services including TikTok, Amazon S3, Indeed, and more. Explore Happiest Baby (the maker of SNOO)'s tech stack below.

  • TikTok
    Audio, Video, Graphics
  • Amazon S3
    Content Delivery Network
  • Indeed
    Human Resource Management System
  • Atlassian Jira
    Issue Trackers
  • Ruby
    Programming Languages
  • Friendbuy
    Referral Marketing
  • Elasticsearch
    Search Engines
  • TestRail
    Testing And Qa

Media & News

Happiest Baby (the maker of SNOO)'s Email Address Formats

Happiest Baby (the maker of SNOO) uses at least 1 format(s):
Happiest Baby (the maker of SNOO) Email FormatsExamplePercentage
First@happiestbaby.comJohn@happiestbaby.com
56%
First.Last@happiestbaby.comJohn.Doe@happiestbaby.com
30%
FLast@happiestbaby.comJDoe@happiestbaby.com
8%
FirstLast@happiestbaby.comJohnDoe@happiestbaby.com
6%

Frequently Asked Questions

What is Happiest Baby (the maker of SNOO)'s phone number?

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You can contact Happiest Baby (the maker of SNOO)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Happiest Baby (the maker of SNOO)'s official website and social media links?

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Happiest Baby (the maker of SNOO)'s official website is happiestbaby.com and has social profiles on LinkedInCrunchbase.

What is Happiest Baby (the maker of SNOO)'s SIC code NAICS code?

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Happiest Baby (the maker of SNOO)'s SIC code is 5641 - Children's and Infants' Wear Stores NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Happiest Baby (the maker of SNOO) have currently?

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As of December 2025, Happiest Baby (the maker of SNOO) has approximately 140 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: H. K.Vice President Operations: R. K.Head Of Strategic Partnerships: L. K.. Explore Happiest Baby (the maker of SNOO)'s employee directory with LeadIQ.

What industry does Happiest Baby (the maker of SNOO) belong to?

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Happiest Baby (the maker of SNOO) operates in the Computers and Electronics Manufacturing industry.

What technology does Happiest Baby (the maker of SNOO) use?

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Happiest Baby (the maker of SNOO)'s tech stack includes TikTokAmazon S3IndeedAtlassian JiraRubyFriendbuyElasticsearchTestRail.

What is Happiest Baby (the maker of SNOO)'s email format?

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Happiest Baby (the maker of SNOO)'s email format typically follows the pattern of First@happiestbaby.com. Find more Happiest Baby (the maker of SNOO) email formats with LeadIQ.

How much funding has Happiest Baby (the maker of SNOO) raised to date?

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As of December 2025, Happiest Baby (the maker of SNOO) has raised $23M in funding. The last funding round occurred on Dec 31, 2018 for $23M.

When was Happiest Baby (the maker of SNOO) founded?

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Happiest Baby (the maker of SNOO) was founded in 2001.

Happiest Baby (the maker of SNOO)

Computers and Electronics ManufacturingCalifornia, United States51-200 Employees

Want to work with great engineers, data scientists, doctors and entrepreneurs who are: 
-	Creating brilliant innovations (ML, AI, cloud computing, robotics) 
-	Saving children’s lives…every day
-	Building a multi-billion-dollar company

Happiest Baby is the world leader in solving top parent concerns using high-tech and science!

Our flagship IoT baby bed, SNOO Smart Sleeper, solves the #1 new parent struggle: Exhaustion! It “hears” fussing and instantly responds with womb-like white noise + motion (proprietary algorithm) adding hours to a baby’s sleep and calming most crying in seconds. SNOO also prevents risky rolling, a top cause of 3700 infant sleep deaths/yr. Our App tracks sleep and lets parents customize SNOO to their baby's unique preferences.

SNOO was developed by Dr. Harvey Karp (America’s #1 infant sleep expert) in collaboration with Yves Béhar (world-renown designer—Fuseproject) and Dr. Deb Roy (Dir, Lab for Social Machines, MIT). 

SNOO has helped 10,000s of families, from teachers and truckers…to Jay-Z and Beyoncé. It has 100s of 5-star reviews, gets great results in university studies and is the most honored baby product in history (including the Natl. Sleep Foundation’s Innovation of the Year Award)!

LA is #3 in the world of startups...and is moving up fast! (https://bit.ly/2lLGxoc)

We value curiosity and big ideas. We roll up our sleeves, get things done and have fun along the way! Funded by top VCs, we’re a small start-up…with HUGE goals:
-	Help millions of families worldwide
-	Create the world’s largest data set on infants
-	Release cutting-edge, connected products based on Dr. Karp’s insights into child neurodevelopment 
-	Dominate the multi-billion-dollar market for smart parenting devices

And, we offer delicious daily lunches, excellent health care and take-what-you need vaca! 

We’ve got some open desks in our cool, new LA office. Follow us on LinkedIn or email careers(at)happiestbaby.com and tell us about YOUR dreams and aspirations.

Section iconCompany Overview

Phone number
SIC Code
5641 - Children's and Infants' Wear Stores
NAICS Code
334 - Computer and Electronic Product Manufacturing
Founded
2001
Employees
51-200

Section iconFunding & Financials

  • $23M

    Happiest Baby (the maker of SNOO) has raised a total of $23M of funding over 1 rounds. Their latest funding round was raised on Dec 31, 2018 in the amount of $23Mas a Series B.

  • $1M$10M

    Happiest Baby (the maker of SNOO)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $23M

    Happiest Baby (the maker of SNOO) has raised a total of $23M of funding over 1 rounds. Their latest funding round was raised on Dec 31, 2018 in the amount of $23Mas a Series B.

  • $1M$10M

    Happiest Baby (the maker of SNOO)'s revenue is estimated to be in the range of $1M$10M

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