Happiness Employee Directory

Retail Apparel and FashionLombardy, Italy51-200 Employees

Based in Milan, Happiness is an Italian brand in the retail apparel and fashion space that emphasizes contemporary clothing. It was established in 2007 by a family-owned Italian factory and Los Angeles fashion students, who initially sold basic white T-shirts at a modest price and later expanded into broader collections. Approximately 70% of its range is manufactured in the family-owned Rimini factory, underscoring its internal production capability. Happiness aims to be carried in high-end retail environments, and has formed collaborations with MGM, Diadora, Smiley London, and SoulCycle. Its customers include young people, celebrities, and fashion enthusiasts seeking original, current designs, distributed through a global retail network.

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