Expansion Opportunities Harbour Air has actively expanded its route network in 2025-2026 with new Vancouver Island connections and seasonal routes including Victoria-Seattle and Vancouver-Ucluelet, creating upsell potential for cross-route packages, corporate travel programs, and regional tourism partnerships.

Corporate Travel Growth The launch of Harbour Air Business in 2026 signals a formal corporate travel program aimed at BC SMEs, presenting opportunities to upsell premium seating, group itineraries, meeting packages, and loyalty integration with Aeroplan to capture business travel spend.

Loyalty & Partnerships Aeroplan partnership broadened redemption options across the network, enabling co-branded promotions and reward-driven campaigns to attract frequent travelers, SMEs, and tour operators seeking seamless, elevated seaplane experiences.

Seasonal & Experience Upsell Regular seasonal route expansions and limited edition packages such as Roar and Soar create demand for experiential adds, private flights, scenic tours, and bundled adventure packages, offering opportunities for targeted marketing to tourism boards and luxury travelers.

Tourism & SME Synergies High passenger volume and a broad coastal network position Harbour Air as a gateway for regional tourism initiatives, hotel/attraction partnerships, and B2B travel management opportunities with SMEs, enabling joint promotions and bundled itineraries.