Acquisition Synergy Leverage the Almins Ltd acquisition to cross-sell Harbro’s feed, on farm nutrition programs, and mobile milling services to Almins’ existing customers, with bundled products and joint marketing.

Poultry NI Expansion Target Northern Ireland poultry farms with tailored nutrition plans, on farm technical support, and equipment services following the hire of a dedicated poultry specialist for Northern Ireland.

Store Channel Upsell Use Harbro country stores to push cross category bundles across feed, animal health, equipment, clothing and pet goods with loyalty programs and store promotions.

Technical Collaboration With a growing ruminant science team and commercial leadership, offer on farm trials, collaboratively developed nutrition products, and performance based programs to drive adoption and credibility.

Data Driven Growth Harbro uses analytics tools and maintains research and development partnerships, presenting an opportunity to sell data driven herd management services, performance dashboards, and system integrations to farmers.