Insights

Community Partnerships Harding's reinforces local community engagement through ongoing Pet Food Drives with Milestone Senior Services, indicating receptivity to co-branded charitable programs and cross-promotion opportunities with local nonprofits and senior-focused organizations.

Expanding Footprint With 27 stores across SW Michigan and Northern Indiana and recent leadership changes for new facilities, there is potential for cross-store procurement, regional supplier onboarding, and targeted promotions that leverage localized inventory and regional demand.

Tech Adoption Leveraging a modern tech stack including AWS, analytics, email marketing, and payments infrastructure suggests opportunities to pitch data-driven merchandising, loyalty enhancements, targeted campaigns, and secure omnichannel ordering solutions.

Growth Funding Revenue scale in the tens of millions with expansion activity and organic farming initiatives signals capacity for supplier financing, co-op program expansions, private label opportunities, and ESG-aligned product lines that appeal to sustainability-minded consumers.

Competitive Benchmarking As a regional grocer with comparable revenue range to major multi-state retailers, there is room to propose regional distribution partnerships, bulk buying programs, and value-added services (prepared foods, delivery, online ordering) to strengthen competitive positioning against larger competitors.

Hardings Friendly Markets Tech Stack

Hardings Friendly Markets uses 8 technology products and services including Facebook Pixel, Amazon Web Services, cdnjs, and more. Explore Hardings Friendly Markets's tech stack below.

  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • cdnjs
    Content Delivery Network
  • Amazon S3
    Content Delivery Network
  • Mailchimp
    Email
  • PayPal
    Payment Processing
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

Hardings Friendly Markets's Email Address Formats

Hardings Friendly Markets uses at least 1 format(s):
Hardings Friendly Markets Email FormatsExamplePercentage
FLast@hardings.comJDoe@hardings.com
55%
First.Last@hardings.comJohn.Doe@hardings.com
35%
F.Last@hardings.comJ.Doe@hardings.com
8%
FirLast@hardings.comJohDoe@hardings.com
2%

Frequently Asked Questions

What is Hardings Friendly Markets's phone number?

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You can contact Hardings Friendly Markets's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hardings Friendly Markets's official website and social media links?

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Hardings Friendly Markets's official website is hardings.com and has social profiles on LinkedIn.

How much revenue does Hardings Friendly Markets generate?

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As of July 2026, Hardings Friendly Markets's annual revenue is estimated to be $50M - $100M.

What is Hardings Friendly Markets's SIC code NAICS code?

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Hardings Friendly Markets's SIC code is 5141 - Groceries, General Line NAICS code is 722 - Food Services and Drinking Places.

How many employees does Hardings Friendly Markets have currently?

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As of July 2026, Hardings Friendly Markets has approximately 311 employees across 3 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: J. B.Chief Technology Officer: B. V.President: J. H.. Explore Hardings Friendly Markets's employee directory with LeadIQ.

What industry does Hardings Friendly Markets belong to?

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Hardings Friendly Markets operates in the Food and Beverage Services industry.

What technology does Hardings Friendly Markets use?

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Hardings Friendly Markets's tech stack includes Facebook PixelAmazon Web ServicescdnjsAmazon S3MailchimpPayPalreCAPTCHAGoogle Analytics.

What is Hardings Friendly Markets's email format?

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Hardings Friendly Markets's email format typically follows the pattern of FLast@hardings.com. Find more Hardings Friendly Markets email formats with LeadIQ.

When was Hardings Friendly Markets founded?

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Hardings Friendly Markets was founded in 1944.
Hardings Friendly Markets logo

Hardings Friendly Markets

Food and Beverage ServicesMichigan, United States201-500 Employees

Hardings Friendly Markets is a locally owned independent grocery chain with 27 stores serving southwestern Michigan and northern Indiana. The company is based in Plainwell, Michigan, and operates as a mid-sized regional grocer focused on providing regular household essentials to its service communities.

It sits within the food and beverage services industry as a neighborhood-focused retailer that offers convenient access to everyday goods. Its customer base comprises residents in its market area, and the business aims to meet daily shopping needs while supporting local programs. In 2026, the company partnered with Milestone Senior Services to support a pet food drive at Harding's Market stores in Portage and Kalamazoo, Michigan.

Section iconCompany Overview

Phone number
SIC Code
5141 - Groceries, General Line
NAICS Code
722 - Food Services and Drinking Places
Founded
1944
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Hardings Friendly Markets's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Hardings Friendly Markets's revenue is estimated to be in the range of $50M - $100M

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