Luxury dealership footprint Harley-Davidson of Scottsdale operates the world’s largest Harley dealership with a 150,000 square foot facility, signaling strong foot traffic and a high concentration of enthusiasts, which presents ample cross-sell opportunities for Genuine Parts, Accessories and MotorClothes, as well as service elevation.

Engaged community presence Active local and national recognition plus ongoing fundraising partnerships indicate a community-first brand. Leverage sponsorships and events for co-branded promotions, loyalty programs, and dealership-wide experiential campaigns to drive visits and referrals.

Diverse revenue mix Large inventory of new and pre-owned Harley-Davidson motorcycles combined with a substantial service department and in-stock parts suggests multiple sales angles: motorcycle sales, certified pre-owned upsell, service retainers, andParts & Accessories add-ons.

Tech and data readiness AdRoll, Hotjar, Matomo, New Relic and other tools indicate a data-driven marketing stack. Use behavioral insights and targeted campaigns to upsell service plans, accessories, and experiential offerings to high-intent visitors and existing customers.

Financial and growth potential Revenue range positions the business in a mid-to-upper market tier with room for expansion via partnerships, exclusive events, and premium product lines. Propose premium bundles (service packages, extended warranties, apparel), and cross-sell with adjacent brands or experiences.