Strategic partnerships Harmony Gold USA has a track record of partnering with brands and media companies (e.g., Ghost X Ghost, WAX, Big West) to expand reach and merchandise; leverage these collaboration channels to explore co-branded products, limited editions, and cross-promotions with potential licensors, game developers, and streaming platforms.
Merchandise expansion Recent initiatives include Veritech fighter themed apparel and art books; identify opportunities to upsell licensed merchandise, collectibles, and multi-format media bundles with retailers, convention circuits, and fan communities targeting Macross/Robotech audiences.
Content licensing With Macross/Robotech rights and ongoing Visual Archive projects, there is a pathway to license IP for new formats, spin-offs, and digital experiences; approach streaming services, educational platforms, and VR/AR experiences to monetize catalogs and archival content.
Brand and PR leadership Appointment of a Head of Communication and Branding signals a focus on narrative, storytelling, and audience growth; offer PR-led campaigns, influencer partnerships, and community-driven initiatives to boost visibility and drive licensing deals.
Geographic and digital reach Active digital infrastructure on AWS, WordPress, and security tools indicates scalable online presence; propose digital distribution deals, regional partnerships, and e-commerce enhancements to maximize global sales, including merchandise drops and direct-to-consumer initiatives.