Insights

Narrative Infrastructure Harmony Labs is building the Narrative Observatory and a three-year Narrative R&D Lab initiative, indicating a strong opportunity to offer collaborative research, narrative testing, and audience-insight services to partners seeking reusable, evidence-based storytelling infrastructure.

Platform as a Service With a data-driven, audience-based research platform and partnerships across media, there is potential to package ongoing research services, custom dashboards, and empirical validation tools for clients in climate, public health, and social issues.

Strategic Partnerships Recent collaborations with FrameWorks Institute and Define American demonstrate a track record of co-creating impact-focused research; this suggests a receptiveness to joint ventures, grant-funded projects, and multi-stakeholder programs.

Public Interest Funded Funders include Gates Foundation, MacArthur Foundation, Open Society Foundations, among others; these relationships imply opportunities to align with philanthropy-backed initiatives and to target foundations seeking narrative-change, policy influence, or cultural research outputs.

Niche Expertise Specialization in audience behavior beyond surveys and demographics, plus accessibility of outputs (websites, toolkits, curricula, interactives, white papers) positions Harmony Labs to sell end-to-end research deliverables, training, and scalable content modules to media, NGOs, and policy organizations.

Similar companies to Harmony Labs

Harmony Labs Tech Stack

Harmony Labs uses 8 technology products and services including iCIMS, Kubernetes, SurveyMonkey, and more. Explore Harmony Labs's tech stack below.

Media & News

Harmony Labs's Email Address Formats

Harmony Labs uses at least 3 email formats:
Harmony Labs Email FormatsExamplePercentage
First@harmonylabs.orgJohn@harmonylabs.org
69%
Last@harmonylabs.orgDoe@harmonylabs.org
27%
Middle@harmonylabs.orgMichael@harmonylabs.org
4%

Frequently Asked Questions

What is Harmony Labs's official website and social media links?

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Harmony Labs's official website is harmonylabs.org and has social profiles on LinkedIn.

How much revenue does Harmony Labs generate?

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As of October 2026, Harmony Labs's annual revenue is estimated to be $1M - $10M.

What is Harmony Labs's NAICS code?

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Harmony Labs's NAICS code is 5417 - Scientific Research and Development Services.

How many employees does Harmony Labs have currently?

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As of October 2026, Harmony Labs has approximately 48 employees across 2 continents, including North America and Europe. Key team members include Executive Director: B. W., Manager: A. S. and Senior Research Scientist: A. Z. Explore Harmony Labs's employee directory with LeadIQ.

What industry does Harmony Labs belong to?

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Harmony Labs operates in the Research Services industry.

What technology does Harmony Labs use?

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Harmony Labs's tech stack includes iCIMS, Kubernetes, SurveyMonkey, Google Cloud, PayPal, Netlify, Algolia and Piwik PRO Core.

What is Harmony Labs's email format?

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Harmony Labs's email format typically follows the pattern of First@harmonylabs.org. Find more Harmony Labs email formats with LeadIQ.

When was Harmony Labs founded?

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Harmony Labs was founded in 2008.
Harmony Labs logo

Harmony Labs

Research ServicesNew York, United States11-50 Employees

Harmony Labs is a nonprofit research studio based in New York City, New York, that studies media by integrating science, data, and creativity to understand how media shapes public experience and what a healthier relationship with media could look like. For more than a decade, it has supported storytellers, strategists, and decision-makers in using media to advance a more pluralistic and constructive public conversation. Through the Narrative Observatory, the organization provides a data-driven platform that helps partners locate and engage the right audiences, offering audience-based insights, narrative and network analysis, and empirically grounded validation of cultural strategies and content, based on actual behavior rather than surveys or demographic labels.

Its work spans climate, gun violence, political corruption, artificial intelligence, and similar existential issues, employing a rigorous, participatory, and public research approach. Outputs range from websites and presentations to peer-reviewed papers, toolkits, curricula, interactives, white papers, and other media products. Founded in 2008 by John S. Johnson, Harmony Labs is a 501(c)3 organization in New York State; in 2026 it announced a collaboration with FrameWorks Institute to advance its research program.

Section iconCompany Overview

NAICS Code
5417 - Scientific Research and Development Services
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Harmony Labs's revenue is estimated to be in the range of $1M - $10M

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