Therapist Credentials Leverage lead therapist Shanda Packard’s ERYT 500 and national Yoga Therapy certification to position Harmony as a credible provider of therapeutic yoga focused on safe alignment and chronic pain relief. Target sales opportunities include referrals from physical therapy clinics, pain management specialists, orthopedic clinics, chiropractic offices, and hospital outreach, with options for in-clinic or teletherapy sessions.

Training Partnerships The studio offers Yoga Alliance accredited 200 hr and 500 hr teacher training; monetize this strength through B2B partnerships such as corporate wellness programs, continuing education for wellness professionals, and on-site or online training collaborations with other studios or healthcare organizations.

Online Expansion Current tech stack includes Wix and Wix eCommerce; there is a clear path to grow online revenue with on-demand classes, memberships, and virtual workshops to reach a broader audience beyond Bowling Green, leveraging existing eCommerce infrastructure.

Healthcare Collaboration A small team (2-10 employees) with high credentialed staff can deliver scalable programs for clinics and senior living facilities; propose pilot partnerships for mobility, stress reduction, and pain mitigation programs, plus cross-selling private sessions and group classes to healthcare partners.

Local Market Position Locally positioned boutique wellness provider in Bowling Green, KY with a distinctive therapy-oriented approach; the combination of clinical credentials and accessible yoga creates competitive differentiation and opportunities to engage local employers and healthcare systems with tailored wellness offerings.