Long-standing Market Presence Harper Brush Works has been a trusted brand for over a century, indicating strong brand loyalty and established customer relationships, which can facilitate upselling and cross-selling opportunities for related cleaning and industrial products.
Diverse Product Portfolio With over 1,000 products ranging from industrial tools to automotive brushes, there is significant potential to introduce new product lines or customized solutions tailored to their varied customer needs in both home and industrial markets.
Growing Revenue Base Operating within a revenue range of 25 to 50 million dollars, Harper Brush Works presents an attractive target for expanding offerings in cleaning and industrial segments, especially through innovative or premium product options.
Digital Engagement Strategies Utilizing online tools like Google Analytics and Sumo, Harper Brush Works actively engages in digital marketing, providing opportunities to offer enhanced e-commerce solutions, digital advertising, or improved customer experience initiatives.
Industry Position and Opportunities As a mid-sized manufacturer, there is potential to collaborate on supply chain efficiencies, OEM partnerships, or enter new geographical markets, especially leveraging their extensive history and diverse product range to upsell to existing industrial and commercial clients.