Digital Sportsbook Expansion Opportunity to expand digital sportsbook partnerships: Harrah’s Hoosier Park already partnered with Genius Sports to launch 888Sport in Indiana, signaling openness to online wagering collaborations. This creates a path to co-brand promotions, data-driven customer acquisition, and cross-promotions with Caesars Rewards across the Caesars network.

Entertainment Bundling Integrated entertainment bundle: The property combines slots, electronic table games, live harness racing, sports wagering, and dining, enabling bundled experiences for guests. This opens sales opportunities for corporate events, sponsorships, and cross-promotions with local attractions or partners.

Caesars Ecosystem Caesars ecosystem leverage: As a Caesars Entertainment property, there is access to cross-property marketing resources, loyalty programs, and brand campaigns that can boost guest acquisition and retention.

VIP and Events VIP and corporate events: With mid-market revenue and a 200-500 employee base, there is opportunity to target high-value clients, host private racing experiences, tournaments, and team-building events, and sell sponsorships to corporate partners.

Local Partnerships Local market partnerships: Proximity to Indianapolis and other Caesars venues enables partnerships with hotels, tourism boards, travel agencies, and event organizers for joint promotions around sports, racing events, and entertainment.