Packaging Market Growth Focus on packaging and converting players seeking premium differentiation through coating and digital embellishment. Harris & Bruno’s capabilities in digital sheet, digital web, and offset coating position them to upgrade packaging lines with high-value finishes that stand out on-shelf. With a global install base and 24/7 support, you can offer scalable solutions that meet tight timelines for brand launches and seasonal campaigns.

Embellishment Innovation Leverage ongoing embellishment innovation and sample-driven marketing to run joint pilots. The Out of This World Embellishments initiative, 20-card sample packs, and live demos at industry events create easy entry points for printers exploring new effects. Partner with them on co-branded campaigns and trials to accelerate adoption and lead generation in commercial print and packaging.

Ecosystem Partnerships Tap into their partner network with HP, Dscoop, and Taktiful to expand reach. Co-sell opportunities, joint webinars, and event participation can help win mid-market accounts looking for premium digital coating and embellishment. Target Dscoop and HP-installed bases to expand existing customers with upgrade and retrofit offers.

Global Services Edge Capitalize on 24/7 global support and reliability to position managed services, maintenance contracts, and remote diagnostics as a value add. Upsell spares, consumables, and service packages that keep high-speed print operations running, reducing downtime for packaging and commercial print clients.

Platform Modernization Highlight the platform development aimed at delivering a better alternative and cloud-enabled workflow enhancements. This can be pitched as a modernization offering that integrates with existing print production stacks and Dscoop/Taktiful ecosystems, enabling seamless design-to-embellishment workflows for customers seeking efficiency and differentiation.