Longstanding expertise With over 100 years combined experience and services ranging from lighting installation to full remodeling and major electrical upgrades, Harrison Electric positions itself as a trusted, full-service partner for both residential and small commercial projects.

Capex upgrade focus Specializes in service upgrades from older 60 amp systems to modern circuit breakers and underground service conversions, presenting a clear opportunity to target homeowners and small business owners planning major renovations or new builds.

Mid-market footprint Revenue in the $50M–$100M range and a staff size of 11–50 places the company in a solid mid-market niche, suggesting potential for scalable services, maintenance contracts, and project-based engagements with local businesses.

Digital engagement Active use of multiple marketing and customer engagement tools (Google Ads, LiveChat, Tealium, Piwik PRO) indicates readiness for targeted digital campaigns, retargeting, and lead nurturing to capture new residential and commercial opportunities.

Competitive landscape Operating alongside larger regional players and competitors with higher revenue, there is an opportunity to differentiate through specialization in service upgrades, reliability, and personalized customer service to win residential remodeling and small commercial projects.