Exclusive European Focus Harrison Eurosports positions itself as Utah’s largest European motorcycle center with brands like BMW, Ducati and Triumph, representing a focused inventory that can be leveraged to upsell premium accessories, performance parts, and service packages to a dedicated enthusiast base.

High Service Capacity With one of the largest service departments and master-certified technicians, there is an opportunity to cross-sell maintenance plans, extended warranties, and certified preowned programs to increase after-sales revenue and customer loyalty.

Certified Preowned Advantage The 21-point inspection and 3-month warranty on certified preowned motorcycles provides a distinct selling proposition to convert comparisons into sales, suggesting targeted follow-ups for customers seeking value and reliability.

Local Partnership Potential Past collaboration with Zero Fatalities Utah indicates openness to safety-focused programs; there is potential to formalize dealership-led rider education, training partnerships, and co-branded safety events to drive traffic and generate leads.

Growth Through Expansions As the largest dealership in Utah with a broad brand mix, there is room to expand digital marketing efforts, inventory diversification, and regional events to capture motorcycle enthusiasts in surrounding markets and convert them into showroom and service visits.