Long-term partnerships Harte Hanks boasts an average client tenure of 12 years, indicating a strong ability to build and maintain long-lasting relationships with clients. Leveraging this trust and loyalty can lead to upselling opportunities and referrals.

Customer-centric services With a focus on customer care services that prioritize transforming negative experiences into positive outcomes, Harte Hanks is well-positioned to offer tailored solutions that address specific pain points of potential clients, enhancing their overall experience.

Tech-savvy solutions Utilizing a tech stack that includes innovative tools like Webpack and Microsoft ASP.NET, Harte Hanks demonstrates a commitment to leveraging technology to deliver cutting-edge solutions. This technological prowess can be highlighted to attract clients looking for advanced marketing strategies.

Scale and revenue With a revenue range of $100M - 1B, Harte Hanks operates at a scale that can cater to diverse client needs. This financial stability and capability to handle large projects position the company as a reliable partner for potential clients with substantial marketing requirements.

Competitive landscape analysis Comparing to similar companies like Deloitte and Epsilon, Harte Hanks stands out with its unique customer-focused approach and agile marketing solutions. Leveraging this differentiation can help penetrate markets with competitors offering traditional services.