Non-asset Brokerage Hartley Transportation operates as a non-asset based broker offering multi-modal options including Intermodal-rail, Air Freight, Ocean and Surface Expedite, positioning as a single source for customers' transportation needs and enabling potential cross-sell of value-added services to existing and new clients seeking simplified logistics solutions.

Mid-market Scale With 11-50 employees and revenue in the 10 to 25 million range, Hartley sits in the mid-market segment where there is strong demand for agile, cost-effective logistics partners that can scale service breadth without the overhead of large incumbents, presenting opportunities to win business from SMBs looking for enterprise-like capabilities.

Tech Stack Leveraging WordPress, DreamWeaver, Microsoft 365, analytics and live chat tools, Hartley demonstrates digital readiness to support customer portals, real-time communications, and data-driven optimization, which can be a selling point to tech-forward shippers seeking modern, transparent partner ecosystems.

Industry Positioning As a freight broker with a broad multi-modal remit, Hartley can appeal to customers seeking a single point of contact for intermodal rail, air, ocean and expedited surface moves, suggesting opportunities to target industries with complex shipping lanes such as manufacturing, retail and e-commerce with high cross-border or time-sensitive needs.

Growth Signals Revenue visibility in the multiple millions range and a catalog of comparable peers in the large carrier space imply a competitive environment with price-to-service differentiation. Tailored offerings around transit visibility, cost-per-mile optimization and integrated rate quotes could unlock incremental deal sizes and long-term contracts.