Export Growth Hartzell Hardwoods won the SBA Great Lakes Region Exporter of the Year, indicating a proven track record in international expansion. Leverage their export success to pitch higher-volume overseas partnerships, co-branded distribution, and global supply chain collaborations.

Premium Wood Known for premium walnut and thick oak lumber for furniture, flooring, cabinet, and millwork sectors. Target high-end manufacturers and custom builders seeking stable supply of specialty hardwoods with consistent quality and long-standing industry credentials.

Longevity & Trust Established over 145 years with a reputation for innovation, quality, and integrity. Use this longevity to position as a reliable supplier for contract manufacturers and architectural projects requiring durable, trusted hardwood inputs.

Industry Engagement Active involvement in trade associations (NHLA, Hardwood Manufacturers Association, Indiana and Ohio forestry groups). Opportunity to collaborate on industry standards, joint marketing, and possible co-sponsored events to access member networks and referrals.

Technology Readiness Adopts modern tech stack (iCIMS, AutoCAD, SOLIDWORKS, AWS, Google Cloud) indicating capability to support CAD-based specifications, digital ordering, and scalable supply chain solutions. Propose integration-ready programs for procurement portals, BOM alignment, and CAD-ready lumber specifications.