Acquisition leverage HarvestMark is now part of iFoodDS, creating a combined platform with expanded reach in food safety, traceability, and quality management. Use this merged strength to cross-sell enhanced supply chain visibility and compliance solutions to existing iFoodDS customers.

Farm to fork reach The platform connects hundreds of brands and thousands of farms and ranches, offering a broad addressable market for new customers seeking end-to-end traceability, shopper insights, and loyalty programs across fresh produce and perishables.

Enterprise credibility With a portfolio of prominent produce, foodservice, and grocery logos, there is credibility to approach larger retailers and suppliers for expanded traceability, recalls readiness, and quality management contracts.

Digital engagement Shoppers actively use the platform for feedback and information, creating opportunities to upsell loyalty, retailer-facing analytics, and consumer transparency features to improve retention and basket growth.

Tech and partnerships Integration history with iFoodDS and current tech stack suggest a buyer-friendly path for SOC 2–style integrations, API-enabled data sharing, and joint go-to-market motions targeting omni-channel food ecosystems.