Visitor Engagement Hastings Museum operates a large municipal museum with a theatre, a domed planetarium, and live animal exhibits, indicating strong opportunities for partnerships in ticketed events, educational programs, and immersive experiences that can be bundled for school groups, families, and tourists.

Community Programs Recent initiatives like community art projects and a pen pal program show openness to collaborative programming. There is potential to develop co-branded workshops, after-school programs, and community-driven exhibitions that can attract local sponsorships and grant opportunities.

Grants & Funding Past NEH CARES Act grant and other recognitions demonstrate dependence on grant funding and public support. Sales opportunities could include selling sponsorships for exhibits, guided tours, and digital content licenses to align with fundraising campaigns.

Membership & Offers The museum adjusted memberships during COVID-19, suggesting pain points around accessibility and ongoing engagement. Develop renewal-driven membership packages, corporate membership tiers, and bundled experiences to stabilize revenue and drive upsell opportunities.

Digital & Marketing Current tech stack includes social, web, and event tools with a focus on community events. There is room to upsell digital marketing services, live-streamed programs, virtual tours, and data-driven ticketing integrations to expand reach and optimize attendance.