CTV Performance Havas Edge specializes in linear and connected TV with omnichannel capabilities, delivering performance-driven campaigns. This makes them well suited to enterprise brands seeking measurable ROAS and transparent media costs. Potential sales angle: pursue brands prioritizing performance and transparency in TV and beyond.

Transparent Measurement The agency leverages data-driven measurement with tools like Looker, Matomo, and OneTrust to quantify outcomes and ensure governance. This positions them to win brands requiring auditable, ROI-focused media investments and privacy-compliant activation across channels.

Health Media Growth A health media leadership appointment signals strategic expansion in healthcare advertising. With past work for health clients and a focus on health media, there are opportunities to target insurers, wellness brands, and providers seeking performance-driven, compliant campaigns.

Influencer & Hispanic Growth Leadership in influencer marketing and a track record in US Hispanic media point to cross-cultural growth areas. Brands aiming to reach Hispanic audiences or run influencer-led activations could be a strong fit for Havas Edge's blended approach.

Scale & Performance As part of the global Havas network, Havas Edge can scale national campaigns while maintaining boutique agility and transparent pricing. This combination appeals to large national brands, sports and entertainment clients, and retailers seeking omnichannel, measurable media across TV, digital, audio, and DOOH.