ANZ Expansion Havas Play is actively expanding into Australia and New Zealand with MOCCONA/JDE Australia for social strategy, influencer campaigns, and community management, signaling readiness to engage regional brands and coffee category clients with integrated social and influencer offerings.

Coffee Brand Focus Recent and ongoing work with Jacobs Douwe Egberts and Moccona in Australia positions Havas Play as a specialist for coffee brands seeking social, influencer, and community management expertise, presenting opportunities to cross-sell to similar beverage and lifestyle brands.

Scale and Capabilities With a large client win and regional expansion, Havas Play demonstrates capability to manage end-to-end social programs at scale, offering sales leverage to brands requiring comprehensive social strategy, content, influencer, and community support across new markets.

Tech & Collaboration The tech stack includes Google Cloud, Wix, monday.com, OneTrust, and collaboration tools like Figma and Adobe Creative Suite, enabling streamlined project management, compliance, and creative production that can be highlighted to prospective enterprise clients seeking efficient digital workflows.

Growth Potential Strong revenue signals and a high-profile expansion trajectory suggest opportunities to upsell adjacent services such as experiential marketing, cross-channel content, and regional social command centers to brands aiming to deepen cultural relevance and audience connection.