Experiential Focus Havas Street specializes in experiential events and face-to-face consumer engagement, presenting a strong opportunity to upsell integrated activation programs that blend on-site experiences with PR and social media to deliver measurable ROI for brands seeking direct consumer impact.

Integrated Capabilities Leverage their in-house recruiting, activation, PR and social media integration, plus a state-of-the-art online ROI reporting system to position upsell scenarios around end-to-end campaigns, offering clients streamlined management and transparent performance analytics.

Growth & Organization With a revenue range of 100M-250M and a Los Angeles base with national coverage, there is upside potential in expanding national activations, large-scale programs, and strategic partnerships with mid-market to challenger brands looking for scalable experiential platforms.

Tech Enablement Their tech stack including iCIMS, Drupal, WordPress, Adobe Experience Cloud, and project tools enables data-driven outreach and robust reporting; this supports value propositions around streamlined campaign deployment, tracking, and attribution.

Leadership Continuity CEO Adrienne Cadena’s leadership tenure since 2023 (and previously as president) signals stability and a clear strategic vision, which can be highlighted in discussions about long-term partnerships, retention, and consistent program execution for existing clients.