Technology Enablement Hawkins Consulting focuses on leveraging technology to improve business outcomes, presenting opportunities to upsell IT services around digital transformation, cloud optimization, and modern collaboration tools for small to mid-market clients.

SMB Growth Focus With 11-50 employees and a revenue range of 10M-25M, there is potential to target similar mid-market businesses seeking scalable IT strategy, training, and design solutions to support growth and operational efficiency.

Cloud and Security Existing tech stack includes Cloudflare and Microsoft 365, suggesting opportunities to expand security postures, DNS performance optimization, and cloud-based productivity integrations for enhanced resilience.

Analytics and Insights Usage of Google Analytics and Cloudflare Insights indicates a data-driven approach; sales opportunities exist in offering analytics modernization, custom dashboards, and performance monitoring services.

Training and Design Emphasis on training and design opens doors for professional development programs, user adoption initiatives, and UX-focused IT solutions to improve stakeholder engagement and ROI.