Strategic litigation Target large enterprises in industries with complex regulatory and liability exposure (aviation, construction, environmental, toxic tort, and product liability) that require high-stakes defense and risk management. Position Haws-KM as a proven partner for outcomes-focused litigation that also supports business continuity.

Growth potential Leverage the firm’s mid-market size and high-value engagements to upsell comprehensive defense portfolios to existing clients in manufacturing, transportation, and financial services. Highlight capabilities to scale resources for multi-jurisdictional or multi-matter campaigns.

Value advantage Emphasize cost-efficient, results-driven strategies and the ability to avoid courtroom escalation when favorable settlements or early case assessments align with client business goals. Market the firm’s “unmatched value” through decisive litigation strategies.

Recognition leverage Use the Best Law Firm designation and track record of success to approach risk officers and general counsels who value credibility and peer validation. Pair testimonials with case-study briefs showing measurable outcomes and business impact.

Technology enablement Promote the firm’s technology stack and secure, modern IT environment as a differentiator for handling complex matters efficiently. Offer tech-enabled client collaboration, data security, and streamlined matter management as part of service offerings.