Strategic Partnerships Hawthorn Race Course has established collaborations with notable brands such as Fanatics, PointsBet, and BetMakers Technology Group, indicating an openness to innovative betting and wagering solutions that could be expanded or enhanced through targeted technology or service offerings.

Technological Adoption The company is leveraging various advanced technologies including AWS, SendGrid, and virtual sports software, which presents opportunities to provide integrated digital solutions, cloud services, or data management tools to optimize their operations.

Market Expansion Recent openings of retail sportsbooks and pari-mutuel product launches demonstrate a growth-oriented approach, suggesting potential for sales of sports betting systems, marketing services, or customer engagement platforms to further expand their market share.

Event & Engagement Strategies Hawthorne regularly engages in community and promotional events, like partnerships with local officials and free handicapping contests, which could benefit from targeted marketing, loyalty solutions, or event technology to increase customer engagement and retention.

Financial Opportunity With a revenue range of $25 million to $50 million and ongoing investments in gaming and betting infrastructure, there are significant opportunities for financial services, analytics, or platform development solutions aimed at supporting their revenue growth and operational efficiency.