Growth through Acquisition Hawthorne recently expanded its market presence by acquiring Choice Aviation, adding four locations in Wyoming and Montana. This strategic move opens opportunities to provide tailored FBO and aviation services to a broader regional client base.

Technology Adoption With an active tech stack that includes analytics tools like Snowplow and website platforms, Hawthorne demonstrates a commitment to digital innovation. Offering integrated technology solutions or enhancing operational efficiencies through technology partnerships could attract their interest.

Leadership Stability Recent leadership appointments of a new CEO and Board members suggest a forward-looking, stable governance structure. Engaging with key decision-makers may facilitate tailored proposals aligned with Hawthorne’s strategic growth objectives.

Industry Position As a leading North American FBO network with a history dating back to 1932, Hawthorne is positioned as a top-tier provider. Opportunities exist to introduce premium support services or technology that reinforce their market leadership and customer loyalty focus.

Financial Scale Generating between $50M and $100M in revenue, Hawthorne presents a sizable market opportunity for premium aviation products and services. Their scale indicates potential for large-scale contracts, especially in areas of airport management and aviation support services.