Market Focus Target the land development and homebuilding sector as Hayes Martin Associates specializes in marketing, advertising and PR for master-planned communities and residential builders, presenting a clear fit for expansion opportunities with developers and homebuilders in California and beyond.

Scale & Cadence Small team size (2-10 employees) suggests a lean operation that may benefit from scalable, cost-effective outsourcing of digital marketing, analytics, content production, or PR campaigns to augment bandwidth during peak project cycles.

Revenue Insight With annual revenue in the $10M–$25M range, there is potential to upsell integrated services, including expanded digital marketing, public relations programs, and strategic branding for larger master-planned communities or multi-phase developments.

Tech & Analytics Existing tech stack includes popular web and analytics tools (Microsoft 365, Google Analytics, jQuery, PHP, Bootstrap, Google Fonts API). Opportunities exist to offer data-driven marketing optimization, website modernization, and performance reporting enhancements.

Client Footprint A notable client roster including Irvine Company, Brookfield Homes, K. Hovnanian Homes, and William Lyon Homes indicates a strong position in high-end residential development marketing, suggesting cross-sell of premium branding, multimedia, and PR services to similar aspirational developers.