Expansion Activities Hayward Industries has recently expanded its manufacturing and distribution facilities in Mocksville and Davie, North Carolina. This growth indicates an increased demand for pool and spa equipment, presenting opportunities to offer supply chain solutions, logistics services, and manufacturing support to support their ongoing expansion.
Market Leadership As a global designer and manufacturer of pool equipment with a broad portfolio, Hayward holds a significant position in the swimming pool industry. Their partnership with innovative companies like Plungie and their recent leadership promotions suggest a focus on advancing automation and technology, opening avenues for sales of automation systems, smart pool solutions, and integrated tech services.
Recent Workforce Adjustments The company reduced its workforce by 57 employees in early 2022 but continues to invest in expanding facilities and leadership talent. This indicates a potential need for cost-effective automation, HR solutions, or consulting services to optimize operational efficiency during ongoing growth activities.
Digital & Data Focus Hayward utilizes advanced digital tools such as Google Analytics Enhanced eCommerce, GTM, and Adobe Tag Manager, highlighting their investment in data-driven marketing and online sales channels. There is an opportunity to offer analytics tools, digital marketing support, or technology integrations to enhance their online presence and customer engagement strategies.
Financial Size and Market Opportunity With annual revenues estimated between $25 million and $50 million and a competitive landscape featuring companies like Pentair and Zodiac, Hayward presents a mid-sized growth opportunity. Sales efforts could be targeted towards providing scalable manufacturing solutions, automation technologies, or specialized equipment that supports their focus on innovation within the pool industry.