Global luxury reach HBA is a world-renowned hospitality design firm with 13 offices and an expanded presence in Asia, serving hotels, resorts, spas, residences, restaurants, casinos, and cruise ships. This indicates a broad potential for cross-regional projects and ongoing design retainer opportunities as clients explore brand elevation and property refreshes.

Design leadership With a long track record since 1964 and status as a top interior design firm for hospitality, HBA attracts high-end, premium clients seeking signature luxury aesthetics. This positions upsell potential for comprehensive branding, experiential design, and renewal projects across existing partnerships.

Scale and talent Having over 500 designers across multiple offices and more than 75% of employees based outside the U.S. suggests capability for large, multi-site projects and rapid mobilization of international design teams, which can be leveraged for global hospitality chains expanding internationally.

Innovation focus HBA’s ability to identify trends, predict new directions, and influence global design standards indicates opportunities to offer trend-forecasting, concept development, and strategic design advisement to hotel brands undergoing portfolio refreshes and new-build programs.

Value-led partnerships The objective to add value, raise standards, and enhance owner and operator brands signals readiness for long-term, contracted collaborations, including master planning, brand alignment, and ongoing design stewardship across a portfolio of properties.