Digital Configurator HBF's Firma Configurator launch via partnerships with Digby and BitReel signals a clear shift to designer-friendly digital tools that streamline product specification. This creates opportunities to engage A&D firms and procurement teams with an integrated, data-rich design-to-manufacture workflow.

Backing and Reach As a subsidiary of HNI Corporation with global showrooms, HBF can leverage corporate backing and a broad distribution network to win larger multisite contracts and support international project rollouts.

Textiles Bundling HBF Textiles adds an upholstery and fabric portfolio that enables bundled furniture-and-textiles offerings, opening cross-sell opportunities into hospitality, healthcare, and corporate interiors with customizable, performance fabrics.

Design Prestige Award-winning designs and ongoing design studies reinforce premium positioning, helping to attract design-forward clients in corporate, hospitality, and cultural sectors seeking distinctive, durable interiors.

Global Projects A multi-region presence with showrooms across key markets positions HBF to pursue multinational projects, coordinating with architecture and procurement partners worldwide and supporting remote collaboration via digital tools.