Growth through merger HBT Architects merged with MRB Group in September 2022, expanding capabilities across engineering, architecture, and planning. This suggests potential for cross-sell of design services, city/civic projects, and integrated project delivery with MRB Group clients.

Diverse client base The firm serves corporations, municipalities, healthcare, higher education, cultural institutions, and developers. This diversity indicates opportunities to pursue a wide range of project types, from public sector commissions to campus master plans and healthcare refurbishments.

Mid-market footprint With 11-50 employees and revenue in the 1M–10M range, HBT sits in the mid-market segment where clients seek personalized services and flexible teams. This presents a sales angle emphasizing responsive collaboration and tailored teams for medium-scale projects.

Accessible leadership The firm emphasizes direct client interaction with partners and staff, signaling readiness for relationship-driven sales approaches and opportunities to upsell near-term projects through trusted, hands-on engagement.

Web and tech stack Utilizes WordPress, Microsoft 365, and standard web technologies. Potential for digital marketing or CRM-enabled outreach, and a tech-friendly environment that may adopt additional design collaboration tools or BIM integrations to support larger projects.