Digital Presence HBU already uses WordPress Multisite and Instagram with analytics tools such as Google Analytics and Piwik, signaling readiness for digital marketing optimization. Sales opportunities include website optimization, CMS consolidation, search engine optimization, conversion rate improvements, and marketing automation integrations to boost recruitment and engagement.

ERP & SIS Ellucian Banner indicates reliance on a campus wide ERP and student information system. There is an opportunity to propose deeper integration between Banner and CRM, analytics, and learning management platforms, along with data governance and cloud hosting to streamline student data workflows and reporting.

Budget Fit With revenue in the mid tens of millions and a workforce of 51 to 200, HBU is a mid sized buyer that benefits from cost effective, scalable solutions. Propose phased deployments and tiered SaaS options for enrollment management, marketing technology, and IT modernization that align with budget and demonstrate return on investment.

Recruitment Analytics Current analytics usage and social presence offer a strong base for optimizing enrollment pipelines. Offer marketing attribution, lead scoring, campaign analytics, and student lifecycle engagement tools to improve recruitment effectiveness and conversion across channels.

IT Support Given potential limited IT staffing, there is a need for managed services for Banner maintenance, WordPress site reliability, and analytics platforms. Propose managed hosting, security monitoring, data backup, and around the clock support to reduce risk and free internal resources.