Health Industries Research Center (HIRC)
Pharmaceutical ManufacturingCalifornia, United States11-50 Employees
Health Industries Research (HIRC) is an independent, nonpartisan organization that conducts strategic market research focused on trends in health care, pharmaceuticals, and managed care. Its work centers on benchmark studies that examine the marketing needs of pharmaceutical companies, offering insights geared toward developing customer-focused marketing strategies. Based in Santa Cruz, California, HIRC serves clients within the pharmaceutical and health care sectors through annual syndicated publications that cover areas such as managed markets, organized providers, and specialty pharmaceuticals, among others. The company operates with a small to mid-sized team and positions itself within the pharmaceutical manufacturing ecosystem as a provider of market intelligence that supports strategic decision-making for marketing and market access. The firm’s offerings aim to help customers understand evolving market dynamics and identify effective marketing programs and people in the field. }
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