Growing Health Focus Health Rack's emphasis on providing affordable health products, including CBD items, aligns with the increasing consumer demand for natural wellness solutions, presenting opportunities to expand product offerings in the health and supplements sector.

E-commerce Expansion With a strong online presence powered by WooCommerce and modern web technologies, there is potential to enhance digital marketing efforts and optimize the online shopping experience to boost sales and customer retention.

CBD Market Entry The company's recent collaboration with Canabidol to obtain food safety approval for CBD products indicates an avenue to capitalize on the rapidly growing legal CBD market, offering tailored sales strategies for new product lines.

Niche Consumer Audience Targeting customers seeking value-driven health and wellness products, Health Rack can leverage personalized marketing and loyalty programs to strengthen customer loyalty and increase repeat purchases within this niche segment.

Potential for Scale Given its moderate revenue and close alignment with larger health retailers, there is an opportunity for strategic partnerships or distribution expansion to scale sales and enhance market visibility in the competitive health retail landscape.